Social
At Northwood University, I run all of the official university social media accounts including Facebook, Twitter, Instagram, LinkedIn, Snapchat, as well as additional Facebook pages for the university's president and alumni group. This involves creating and distributing content for aimed at potential and current students, alumni, corporate and community partners, donors, faculty and staff and more. I am also responsible for managing a team of student Social Media Ambassadors in order to capture an authentic student experience across our channels.
- Northwood University Facebook
- Northwood University Twitter
- Northwood University Instagram
- Northwood University LinkedIn
- Northwood University Alumni & Friends Facebook
Keith A. Pretty - Northwood University President and CEO Facebook
From February 2013 through January 2016, I ran all social media for the Office of Graduate Programs. This included creating and curating content to be posted for potential and current students, faculty and staff, and alumni relating to the university, graduate studies or any of the 30+ graduate programs.
From May 2011 through February 2013, I was the main contributor to the Easter Seals DFVR Facebook and Twitter. The channels were used to promote events, share articles that would be of interest to parents of children with disabilities, and share program and therapy news.
Web
At Northwood University, I am the main website content contributor, heading up both content creation and strategy. Throughout the last year we have transitioned to a brand-new, custom CMS along with an updated look and feel. As an ongoing process, I am auditing all site content to create a consistent brand experience for all of our visitors.
UM-Flint Office of Graduate Programs Website
In the UM-Flint Office of Graduate Programs, I was the main website contributor. I was tasked with creating original content, keeping program and admission information up-to-date, and organizing content to be easily utilized and visually appealing.
Easter Seals DuPage Fox Valley Website
At Easter Seals DuPage Fox Valley, I saw the organization through a complete website redesign and transition to a new content management system. In doing so, I worked with the vendor to created a branded look for the site, organized and updated content, and made functional and navigation decisions.
Design
Banner Ad: Educational Leadership in Macomb County
Conference Program Ad: Arts Administration
Program Book: YMCA Programs Winter/Spring 2011
Video
I fully created this video from concept through filming and editing. This purpose of the video was to highlight a new piece of equipment that was now available for use at the center while also sharing a story of the organization's mission in action: to enable infants, children, and adults with disabilities to achieve their maximum independence.
For this campaign, I worked with our campus videographer to create a series of videos to announce and advertise the newly formed Educational Leadership Pathway. I worked to create the concept, book the interviews, write questions and and conduct the interviews. During the editing process, I worked with the videographer to select the clips that would fully represent the message of what the program offers.